What is your digital reputation?

What is digital reputation? The goal of a company or professional is to be easily reachable by those who search for it online. Modern reputation is no longer determined by word of mouth or formal work positions. These now count for little. The goal is to be easily traceable on the web by providing information consistent with your authentic profile. Remember that it is almost impossible to delete unwanted information: you must instead enrich the network with positive and authoritative content. You must take care of your presence on LinkedIn and be active in writing and publishing well-crafted posts. Remember that in online reputation, prevention is better than cure. Here are the 10 points to monitor your online presence. 1. Regularly (at least once a week) search on Google by setting: name and surname; "name and surname" (like the previous one, but with quotes); name and surname city; "name and surname" city; name and surname specialization (example: luigi verdi administrative director) etc. You can repeat the search also on yahoo.it and bing.com 2. Repeat the search of the previous point, but searching in IMAGES. 3. Before doing the searches indicated above, you must delete all cookies and history from your PC or MAC that influence the results of the Google search a lot. In fact, the same search done with two different devices (and with non-deleted cookies and history) gives different results. 4. Before doing the search, you must close your Gmail account (if you have one), as it also influences Google search results. 5. You must do the searches using different browsers: Safari, Explorer etc. (they can also give different results). 6. You must check the privacy settings active on your social networks. 7. You must be extremely careful with the content of your social networks, especially maximum attention on Facebook and Twitter. 8. You can build a HUB through the site http://about.me: put a photo, a brief quote and your link to LinkedIn (and any other social networks). 9. You must activate Google Alert (setting your name and surname) and request periodic updates (for example, weekly). 10. You must always tag your photos and videos on YouTube or your preferred video web container.