For some time, I have been experimenting with strategies to modify positioning and visualization on search engines on various sites. It is essential for your company to have real digital visibility.
How to improve your site's ranking? How to become a Google SEO expert? How does positioning work on Bing.com and Yahoo.com?
I will try to answer these questions with the following points. The reference bibliography starts from the world reference site for SEO experts, such as seomoz, to various Italian resources (Davide Vasta's book) along with white papers from Google research and IBM
To start, you can read the article I wrote on Page Rank
Today, we summarize in 3 points the basic steps (SEO tips) for the topic that initially has a significant impact on your site and your activity.
1) The importance of link text to the inside and outside.
The text that connects our site to an external site or connects an external domain site to our domain has internal text that is evaluated by the world's leading SEO experts as the major ranking factor.
If, for example, you want to appear in the search engine as a Google expert or SEO expert, a simple but effective practice is to put various links from my site to an external domain
with the following code:
so in the case of wanting to appear as keywords "Google expert"
with the title property that repeats the link textGoogle expert
and as a result, a link like this:Google Expert
2) Very important but often underestimated is the title tag
<head>
<title>Example Title</title>
</head>
We have that some suggest it should be brief (Google's webbots do not read beyond 70 characters)
Less than 70 characters
Optimal Format
Primary Keyword – Secondary Keyword | Brand Name
or Brand Name | Primary Keyword and Secondary Keyword
What strategy to use for the keywords in the page titles?
The trick is to have articles linked to each other with the same 2 or 3 keywords… (here's one of the tricks that are simple to implement to improve your rank or site visibility)
The question now is: how many visits come from search engines and how many from social media or other sites?
The latest analysis gives us data on the surpassing of social media over search engines… we'll see..
3) Having your domain linked from various trusted domains
The domain we want to index should become so authoritative that not only Facebook and search engines can have it as a link, but various good reputation and good rank domains can substantially help our rank.
In practice, techniques for acquiring links by paying various sites are strongly discouraged, but starting to register in directories or on Wikipedia or on other good resources could give advantages in the long run.
The path in this sense is arduous and very complex and above all requires a lot of work.
There are many other techniques to apply to improve the visibility of your site.
From the ebook "SEO for Italian language websites" by Marco Palladino.